BEAT APPOINTS HANS HANCKES AS ITS NEW VICE PRESIDENT FOR LATIN AMERICA

The executive, who has been acting as Beat’s General Manager in Chile, will replace Cécile Novion.

Hans has extensive experience in digital business, e-commerce, omnichannel strategies, digital transformation, agile methodologies, and strategic and management consulting.

Beat, the app revolutionizing mobility in Latin America, has appointed executive Hans Hanckes as its new Vice President, a position he will assume to replace Cécile Novion.

Hanckes, who since 2020 has served as General Manager of Beat in Chile, is a Civil Industrial Engineer by profession and has extensive experience in the Technology, Retail, and Construction industries.


“I take on this new challenge reaffirming the commitment with which I came to Beat two years ago, to become the favorite ride-hailing app in Latin America. We are a company that stands out for its hyper locality in the region, which has been the main axis for implementing solutions according to the needs of the five markets where we operate. Beat Zero and Beat Tesla, our electromobility services with hired drivers and a private fleet of 100% electric vehicles available in Mexico, Colombia and Chile, are clear examples of this. We will continue working to deliver value and impact solutions that generate additional profits for people and improve the way users move through the megacities of the region”, said Hans Hanckes.


Throughout his career, between 2017 and 2018, he was CEO of Groupon. He worked for this company for six years, during which time he held various positions, such as Director of Operations for Latin America and the Asia Pacific; Country Manager for Colombia, Peru, and Panama. Likewise, he served as Digital Manager at Cencosud (2018-2020), as well as Head of Business Development and Head of Planning and Sales. Before this, he held the position of Head of Business Development at Atheneum Partners (2010-2012) and innovation and entrepreneurship advisor at the Chilean Ministry of Economy (2010).

Under Hanckes’ leadership, Beat aims to reinforce its commitment to Latin America by designing ideal mobility services for them and, in turn, to continue generating awareness as a brand that develops technology to make electromobility increasingly accessible in the region.

In the short term, the intention is to double the impact of the app in the markets where it operates by continuing to be an option for generating extra income for drivers, especially in this inflationary context that the region is experiencing. Similarly, continue to take care of users by providing security features that support each journey and more mobility options for passengers suited to their needs.

In the medium term, Hans hopes to make Beat a benchmark for electromobility in Latam by continuing to scale the business model to more countries.

General Manager of Beat in Chile

In addition, Beat reported that Patricia Jebsen, General Manager for Beat Argentina since 2019, will replace Hanckes in her role, taking over as general manager for both Southern Cone countries.

For the app, Jebsen’s experience in the e-commerce industry was essential in launching its service in the trans-Andean country, while it focused on developing local operations. Before joining Beat, the executive served as Regional Omnichannel Manager at Cencosud, Electronic Commerce Manager at Falabella, Electronic Commerce Manager at CMD (Grupo Clarín), and Supply Manager at MercadoLibre, among others.

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