Beat drives next chapter of product development with Jason Tunstall’s appointment as new Chief Product Officer

Beat, one of the fastest growing ride-hailing apps in Latin America, part of the FREE NOW group, the ride-hailing joint venture of BMW and Daimler, has expanded its executive team with the appointment of new Chief Product Officer (CPO), Jason Tunstall. The announcement coincides with a year of strong momentum for Beat, as it continues to expand its product portfolio and strengthens its presence in Latin America.

With oversight of strategic product direction, Jason will lead Beat’s product teams to deliver an amazing customer experience, ensuring product features and functions align with the objectives and goals of the company.


“I am thrilled to be joining Beat at such an exciting time for the company and to be able to further develop solutions to empower the mobility of our customers safely, comfortably and affordably, while increasing sustainability. Beat has built a world class product portfolio which provides a great foundation on which to build the next chapter of our product evolution”, Jason highlighted.

I am impressed by the company’s culture, its diverse and talented teams as well as their ambition, and I am really looking forward to a challenging and enjoyable future at Beat.” 


Bringing more than 20 years of expertise, honed in a variety of customer-focused industries, Jason has a wealth of experience of product strategy, design and development. ​​He has built products, teams and businesses in media, telecoms and internet giants, as well as smaller start-ups.

Prior to joining Beat, Jason held the position of Chief Product Officer at a high-growth data-driven insurtech, servicing customers including ride-hailing drivers, where he  established product as a discipline and department. Having worked almost exclusively in international companies, he has often been based outside of his native UK, with periods based in Latin America, Australia and across Europe, including in the Netherlands where he has lived and worked for the past 6 years.

#WhereNext


About Beat 

Beat creates a new ride experience by connecting thousands of passengers with nearby available drivers in real-time. Through the app, you can request a driver 24/7. Beat is more than an app that takes you from A to B. Our mission is to develop seamless mobility for a safe and sustainable urban life, becoming part of people’s life by making transportation in the city more affordable, efficient and reliable, while providing economic opportunities to anyone. The company was founded in 2011 and is part of the FREE NOW group, the ride-hailing joint venture of BMW and Daimler. Beat is currently available in Greece, Peru, Chile, Colombia, Mexico, Argentina, with plans to expand to more cities in Latin America, and has a Tech Innovation and Engineering Hub in The Netherlands.

For more information, please visit thebeat.co

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