Interview by Eréndira Reyes, originally published in Expansion on 26 September 2019.
The mobility application is not only planning to expand its operations in more cities in Mexico, but also to add alternative mobility solutions. Here is what Sanja Ilic, COO at Beat, said to Expansion MX.
A few years ago, the Greek businessman Nikos Drandakis for the first time introduced Beat in Mexico as the new mobility bet. That first attempt in the Mexican market did not prove to be fortunate at the time. In 2019, being already successfully established in Peru, Chile and Colombia, Beat returned to Mexico to stay, having a much more mature traction and growth.
The brand’s strategy is more aggressive and not exclusively focused in private vehicles, but also in other types of transportation, such as scooters or bicycles.
Sanja Ilic, COO at Beat, told to Expansión: “We want to keep growing in a national level, but also within the four countries in which we are currently present: Peru, Colombia, Mexico and Chile. Our second goal is to expand our operations in more countries in Latin America, and for the upcoming year to enter new verticals where mobility fulfills the task of moving people from A to B.”
When asked about when would these innovations come to life in Mexico, Sanja said: “We believe we’ll be ready by 2020. Mexico is a market full of opportunities, both because of its large population, but also because of its urgent need for mobility alternatives.”
Following the paths of Uber and Cabify in both a global and a local level, the company of Greek origin aspires to be a mobility platform that offers its users with a wide range of options to move around the city. Flexibility and infrastructure are top priorities for Beat, not only in Mexico, but also in all the markets it operates in.
“If we offer different forms of transportation that provide flexibility and fair access to other services, Beat will be the first choice for citizens on the move. Under this idea we are working on a model of scooters and bicycles and thus generate a more adequate mobility ecosystem” said Ilic. In addition, the company is fully aware of the regulations on tax legislation and mobility in Mexico and the layout of the platform is already compliant.
“Mexico is a country that, compared to countries like Peru, Chile and Colombia, has made a little more progress in the area of city infrastructure. Wanting to be part of the city, means we have to understand how we can support its growth. By observing its problems, we can find solutions and we need to take the appropriate initiatives to support them” said Ilic.
In Mexico City there are various mobility companies currently active; from international ones, like Uber offering Jump bicycles, to local companies such as Dezba. However, all of them will have to be in line with what is underlined by the different tenders announced by the Secretariat of Mobility in CDMX.
Regarding the expansion of Beat in more Mexican cities, the COO of Beat said they seek to launch its service in more cities, but didn’t specify when, the locations, nor the type of services they will be providing.
Between 2018 and 2024, the market of mobility apps on demand is expected to grow at a rate of 15% per year in Latin America, while in Europe it will have an annual growth rate of 9% during the same period, according to Statista.