The COVID-19 health crisis, has had a disruptive impact on the way people, cities, the world itself lives and moves, with mobility being one of the industries most affected by the outbreak. While everyone has been asked to stay still, Beat shifted its focus to help all its communities weather the storm and reduce the spread, mitigating the short and the long term consequences of the virus. Monitoring the development of the pandemic and following the governmental requirements have been our fundamental tools. Here is how we moved the needle under these unique conditions and what we have learned so far:
#1. Stay close, while in distance
While we have been all asked to stay home and safe, we continued to closely monitor the situation and took actions to reduce the spread of the virus. We looked for alternative ways to move medical staff and support our employees, our users, local authorities and the community. Health and safety remained our number one priority while helping our drivers secure an income. Launching Beat Bus in Peru and Argentina was our first measure showcasing our support to the community by transferring for free health practitioners.
#2. Be relevant
In the challenging times everyone is going through, it’s crucial to respect your communities and audiences. Keep them informed on the things that matter to them during the crisis. Provide solutions to their current needs. Ask yourselves: How are we helping them? How are we helping fight the virus itself? Companies must be in the position to have more than one answer to these questions. Our answers, were given fast and to the point and we haven’t stopped looking for new ones.
#3. Adapt fast
The COVID-19 pandemic crisis has been uncharted waters for the entire global community. Everyone, from governments and companies to individuals, has had to deal with a new reality and with an inevitable negative impact on the economy. While we have hit pause on most of our business-as-usual activities, we quickly adapted to the new reality in all aspects; as a brand, employer and service provider. We immediately activated a WFH policy for all Beat employees, we closed our Driver Centres, we helped local authorities and hospitals to transfer medical staff, we provided our passengers and drivers with resources and tips to protect themselves, we adapted our product to the local dynamic needs. Beat Mission and Beat Envío are the results of our fast reflexes.
#4. Remote working is an always-on option, not a reactive solution
Investing in remote working tools and processes is a key tool for effective business continuity. The Beat workforce was ready to work from any place from day 1, as long as they had a laptop and internet access. Having all systems and ways of working up and running allowed us to immediately focus on the situation and concentrate our time and brains on solutions to support and protect the Beat ecosystem. Remote working was never a new reality for us to adapt. It is part of our DNA.
THE NEXT DAY FOR BEAT
We love the way technology moves humanity forward. During these dark days, technology more than ever proved to be the light of hope for all of us. It kept us connected, informed, educated. As a technology company we never lost our focus on our mission: Build technology for a better urban life. We continue to work around the clock to fulfill this. Even though the long-term consequences of this pandemic are still yet to be defined, we are committed to continue providing our users with new solutions to move around their cities and stay connected while adapting to their needs and any circumstances.
The world turning upside-down can enable new ways of seeing. And we are eager to explore them.