Our societies for many years have been nurtured around the use of automobiles and infrastructure has followed this trend, which focused on private vehicle ownership. This reality has defined our daily lives, and not always in a positive way, as automobiles have gained space from the people. Today, cities such as Athens and Thessaloniki face significant air pollution due to transportation, while the policies that were established have marginalized walking or cycling, which also affects the well-being of citizens.
The pandemic, however, increased peoples interest in alternative modes of transportation, but also in apps, which can promote safety, quality and sustainability of transport. Three in ten Beat users say they now use less public transit and more taxis.
At BEAT, we understand our role holistically as credible partners of the State, and believing that the worst of the pandemic is behind us, we are now focusing on an issue that directly affects our lives and health: slowing down the effects of Climate Change.
Thus, we are immediately committed to give priority to routes through our platform to zero-emission vehicles and if conditions allow, we aspire by the end of 2025 to have zero footprint in the Greek market and by 2030 throughout Europe, as part of FREE NOW. In addition, to offer incentives to our partner drivers to replace their internal combustion engine vehicles, while as a group we are immediately offsetting emissions in a widespread effort to plant 20,000 trees across Europe.
For FREE NOW and Beat in Greece, offsetting is not the ultimate goal, but an intermediate destination until we become the first travel platform in Europe to achieve zero emissions.
10 things we want you to know
What is the mission of BEAT?
At BEAT, we aspire, by the end of 2025, to eliminate gas emissions by making completely electric routes.
How will we achieve this?
Zero emission vehicles will take routes as a priority on our platform, through a new, innovative route assignment system.
What is the new route assignment system on your platform?
The app will select a driver based not only on distance, but also additional criteria, such as: driver evaluation by passengers, call acceptance rate by each driver, as well as the age and emissions of the vehicle, giving absolute priority to electric vehicles.
Why do we have to deal with emissions in taxis?
Because the average age of taxis in Greece is 13 years, and 9 in our network. Vehicles with many kilometers per day significantly burden the environment and our health. Imagine that if the Greek government announced that as of tomorrow every new taxi in Attica would be electric, it would reduce its annual gas emissions by ~226,000 tons of CO2. In other words, to offset the annual emissions from the internal combustion engine taxis in Attica, it is necessary to plant an area of 1.5 times the Parnitha National Park.
Why is BEAT’s role crucial in this effort?
BEAT has the largest cooperating fleet, with over 8,000 taxi drivers. Our technology can maximise vehicle utilisation, which is key to sustainability, and promote vehicles that pollute less or zero.
Will BEAT stop cooperating with polluting vehicles?
Our goal is, and if the legislative framework allows it, to stop registering internal combustion engine vehicles on our platform from 2025 onwards.
Does prioritizing zero-emission vehicles mean more revenue for the driver?
An electric vehicle driver with the ability to charge the vehicle at home, working with BEAT would earn an average of 2,000-6,000 euros more per year, while ceasing to burden the environment.
Will BEAT offer other incentives?
The FREE NOW group, of which BEAT is a part, will invest 100 million euros in Europe to help drivers make the transition. At the same time, we are working on additional incentives locally, such as grants and discounts through partners.
What do BEAT drivers say?
- 8 in 10 are interested in acquiring an electric vehicle.
- 4 in 10 are also interested in acquiring a new vehicle through leasing.
- 4 in 10 define purchase cost as the main disincentive. The next disincentives are autonomy and infrastructure lag.
- 5 in 10 drivers would switch to a higher performance electric vehicle.
What do BEAT passengers say?
- Due to the pandemic, about 3 in 10 passengers use less public transit and more taxis.
- 9 in 10 passengers would choose to take a zero-emission taxi, even if they had to wait a few minutes longer.